Times Music COO Mandar Thakur deems 2016 a year of scale for the company
Times of India’s music wing, Times Music recently extended another licensing deal with a California based publishing firm Warner/Chappell music at the start of the month. The said deal ensured a multi-year partnership between the two companies thus allowing Times to extend its partner’s catalogue in the Indian subcontinents.
Warner/Chappell caters to some of the biggest name in the music industry like, Beyonce, Eric Clapton and many more. The Indian label will enter the market of the neighbouring countries like Nepal, Bangladesh, and Pakistan, with its existing catalogue. Mandar Thakur, the COO of Times Music has stated that the company’s three year long successful partnership played a major reason in Warner/Chappell’s continued trust in the organisation. Thakur says that extending partnership and entering neighbouring market was the logical next step for both the companies and that they will be able to cater effectively to their new market as it’s very similar to India in the cultural context.
On the topic of revenue, Thakur says that even though it is too early to discuss that but the company will try to replicate their success in the Indian ecosystem.
After securing the deal, the company is supposed to move on towards its initiative for 2016 and Mr. Thakur believes that this year will be a year for scale for the eighteen year old corporation. Thakur says that this year the company has shifted its focus towards a boarder array of music. Thakur says that the company has already talked to many independent and alternate labels and is looking forward to further dwell into the world of Bollywood, Tamil and Telugu industries.
Times latest Bollywood venture comes along with Nagesh Kukonoor directed movie Dhanak as the movie’s music distributor. The movie focuses on the journey of two children across Rajasthan to meet their favourite star. Thakur says that Dhanak is one of the many upcoming ventures of the company and the same can be said for the southern industries.